Location: Mumbai
Division: Forex
Vacancies: 2
Experience: 1-3 years
Qualification: BMM / Journalism Graduate
Job Description
- Track performance of the content sections on the website and social media channels through A/B testing using analytics and alter content suitably
- Write and develop, SEO friendly content for the website and social media channels of the company
- Liaison with 3rd party writers and content creators
- Responsible for putting together and sending out the newsletter every week
- Track performance of the newsletter
- Design and write copy for all internal/external communication and for campaigns
- Mange digital marketing campaigns
- Report web analytics, interpret impact on website traffic
- Support the product manager in all marketing strategies aimed towards customer acquisition
- Copy-check and proof all the content that goes out on the website and social media channels
- Post and upload all content and making it live per schedule on the website and social media channels
- Manage the content calendar
Desired Candidate
- Has 1-3 years of experience in content writing
- Functional knowledge of Google Analytics
- Has worked on online advertising campaigns
- Should have designed newsletters, social media posts in the past
- Ideally, exposure in an online advertising or an online media firm would be great (social media company experience is also welcome)
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